TAG Heuer Watches at Auction in Australia

About TAG Heuer

TAG Heuer is a watch house founded in 1860 and based in La Chaux-de-Fonds, Switzerland, best known for Carrera and Monaco. Crown Auctions offers pre-owned TAG Heuer pieces in its Australian online auctions. Each lot is inspected by specialists and listed with photographs and condition notes.

Edouard Heuer founded the company in Saint-Imier in 1860. It became TAG Heuer after TAG's investment in 1985.

The Carrera (1963) and Monaco (1969) are among the most important chronographs in collecting, and the Monaco was worn by Steve McQueen in the film Le Mans.

Signature styles

The TAG Heuer watches collectors look for

Carrera

The racing chronograph since 1963.

Monaco

The square automatic chronograph from 1969.

Aquaracer

Sports divers.

Formula 1

Accessible motorsport pieces.

Availability at Crown

Buying TAG Heuer through Crown

Pre-owned TAG Heuer pieces come to Crown from private collectors and estates, so what is on offer changes week to week. Every lot is inspected by our specialists and photographed in detail, with condition notes, before it goes live. Register once and set a brand alert to hear as soon as a new TAG Heuer lot is listed.

How buying at auction works How every watch is inspected

What to check on a TAG Heuer

✓Vintage Heuer chronographs are valued for their original parts. Check that the dial and hands are correct.
✓Check the calibre. Heuer Calibre 11 pieces command a premium.
✓Read the condition report and zoom into every photograph before you bid.
✓Factor the buyer's premium and shipping into your maximum bid.

Questions

Does Crown Auctions sell pre-owned TAG Heuer watches?

Yes. TAG Heuer pieces appear in our online auctions as they become available. Every lot is inspected by our specialists before it is catalogued. Set a brand alert to hear when new TAG Heuer lots are listed.

Is Crown Auctions an authorised TAG Heuer dealer?

No. Crown Auctions is an independent Australian auction house and is not affiliated with or endorsed by TAG Heuer. We offer pre-owned pieces at online auction.

How do I know a TAG Heuer lot is genuine?

Each lot is examined for case, dial, movement and papers before listing, and condition notes are published with photographs. Our buying guide explains what to check yourself.